I always dreamed of being a designer when I grow up and studied industrial design. As I got closer to receiving my degree, I realized my true passion is actually for jewelry design. Since then, I’ve been creating jewelry pieces that portray my love for subtle forms, clean lines and a light color scheme that brings joy to the eyes and to the heart. Recently, I’ve expanded my design collections to include watches, shoes, handbags, home decor, and stationery. I know everyone loves jewelry (at least like I do) and that one wants to be able to have new pieces frequently. Twice a year I design a new collection that is composed of many new items and is inspired by a seasonal theme. I always choose themes that inspire me and light up my passion and challenge myself to innovate by finding new techniques and materials – some which have never been considered suitable for jewelry making. In the heart of Tel-Aviv, an old building with big windows is the place where the magic happens. Local manufacturing is part of my agenda and all of the jewelry is manufactured here in our studio.
It is a women-led business and almost only women work here. Although men are always welcome, I believe in creating jobs for women and believe in their abilities, their creativity, and the added value that they bring to the workplace.